Encounters between people from different cultures lead to major challenges. Intercultural sensitivity is one of the basic requirements for mastering such situations.
Based on our clients’ needs, we tailor-make culturally specific courses and training to improve sensitivity and decision making skills. A mixture of different methods provides for a diversified design.
Diversity provides many valuable resources. We support our clients by making social diversity visible within their companies and working out strategies with them in order to optimally put these differences to use.
Culturally sensitive marketing strategies lead to effective market presence within other cultural circles. The correct use of culturally specific characteristics is the basis for both effective intercultural marketing and ethno-marketing.